Minggu the label is a small batch slow fashion clothing brand, designed between the island of Bali and the Baltic country of Lithuania.
At Minggu [ming - goo] Indonesian for week our intention is to make you feel timelessly chic, any time, any place, any day of the week.
Each piece is thoughtfully handcrafted and hand dyed by our talented artisan makers in Bali. We are proudly committed to making each piece as ethically as possible from production to packaging with a zero plastic initiative.
Beauty
The world may not be saved by beauty but we truly believe that being surrounded by it can certainly bring more joy into our lives. From a beautiful coffee mug to start our day, freshly picked flowers on the kitchen table to wearing a beautiful handcrafted outfit - it all makes a difference. It may seem trivial to some but we believe that by slowing down to notice design and quality of creation in our everyday, we are intentionally enriching our lives with more appreciation and gratitude. Letting the beauty of the world inspire and uplift our spirits is also the perfect way to honor it by reminding us to play our important role in protecting it.
Luxury
We believe that true luxury is about the freedom to slow down and choose our own unique priorities. Choosing what you dedicate your energy, time and money to. True luxury is having time for things such as quality self care, nourishing relationships, or focusing on personal growth. Whatever it is that you deeply enjoy doing; luxury is having the time and space to do it.
It’s about choosing who and what we value, like buying produce from the local farmer, supporting our friend's small business or wearing timeless handcrafted clothes that make us feel beautiful and help express our individuality. We always love choosing what is most natural, real, artisan and ethical - the things and experiences that have a loving story behind them, full of character and unique energy - this is true luxury, this is what we all deserve.
Style over fashion
At Minggu the label style transcends fashion. Our pieces are designed to outlive trends and create timeless energy.
Style is evergreen. It does not demand of you like fashion does, having you chase after seasonal trends. Style gently invites you to channel your own creativity, to use your beautiful imagination and to stand proud in who you are. It encourages individuality - the ultimate form of self expression.